Solar House Party
The Theology and the Environment Class I had been taking teamed up with Minnesota Interfaith Power and Light (MNIPL) for a project to promote the importance of Solar Energy. We chose to throw a Solar House Party, an open house that explained the benefits of solar energy, financial aspects, and solar developers were present to answer questions. My job, as part of the Reach Team was to get the word out about the event to faculty, staff and the neighboring community. The message needed to incorporate justice for fair earth share and also the University of St. Thomas.
Approach
Logo: “jUST Solar” incorporates justice (j) using solar power and the University of St. Thomas (UST). The UST is featured in purple to represent the signature color of the university. “Energy for the Common Good” is a play on St. Thomas’ tagline “All for the Common Good”. The banner is stretched across the entire earth to represent that justice for fair earth share affects everyone on the planet. The statement “Working together to make a better world” gives the message of hope that if everyone works together, we can make the planet a better place by not using as many resources, but also making the world a better place by caring about our actions that affect other people. The small house, adorning solar panels, was placed on top of the earth to show that if every person (or household) made a small change, that big things could happen. The logo was used for all flyers and online communications including a template email scripted for students in the class to invite guests to the event.
Printed Flyer
Digital Billboard
