Mema's Kitchen Creations
Karen (a.k.a. “Mema”) had been selling her handmade aprons, potholders and dish carriers successfully at local art and craft shows. She had many repeat customers that wanted to know how to get a hold of her for more merchandise. She was in need of a name for her company and a business card. I also suggested a branding strategy that included a logo, tags on the items, branded bags, dedicated email and online presence.
Approach
Merchandise Tags
Naming: “Mema” is the name given to Karen by her grandchildren. Karen talked about how she had a lot of memories of her grandmother in the kitchen making miracles happen, always dressed in an apron. The items Karen makes are focused around the kitchen and are created by hand. After much thought, Mema’s Kitchen Creations was born.
Logo: Karen is a grandmother, but she didn’t want her logo to feel old. She wanted something young and fun. Using Adobe Illustrator, the apron was designed to look like the aprons Karen creates. The stand has dainty details to add a touch of elegance and a hint of vintage, reminiscent of grandmothers of the past. The black, red and white colors with the polka dots give it a retro 1950s feel to make it fun. The font used is bubbly and flirty. The cherries add a pop of red and tie in the cupcake from the apron.
Branding:
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Branded tags are sewn into the merchandise. Many customers give the items as gifts and this allows the recipients to know where the gift was purchased.
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The branded bags are used for every purchase. A typical purchase is made at an art and craft show, making the bag a walking sign for Mema’s Kitchen Creations booth.
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The dedicated email and Facebook page allows for ease of current and potential customers to find and communicate with Mema’s Kitchen Creations.
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A website to tell Mema’s story and an Etsy account for online selling are potential endeavors that have been discussed with workload of production permitting.
